Chinese Marketing Services
Proposal

01

Content Build-Out

WeChat Account — 20 Posts Before June 9

Walking into IAAPA with a WeChat account that has fewer than 5 posts signals that VENU+ is not serious about the China market. GAB China will build out the account to a minimum of 20 published posts before the show opens, covering all five business lines, key proof points, and the IAAPA announcement. When a prospect scans the QR code at the booth, they land on a fully built, authoritative brand presence.

• 20 original Chinese-language posts published before June 9
• Content mix: company overview, product spotlights (Smart Lockers, ScooterPals, Photo Capture, Game Rooms, Souvenir Coins), Shanghai Disney and Ocean Park proof points, IAAPA announcement
• Each post professionally designed and formatted for WeChat's native reading experience
• Consistent with the VENU+ Chinese Tone of Voice Framework
• Account visually complete: profile image, cover banner, bio, and contact information

02

Short-Form Video

WeChat Channels — Video Content

WeChat Channels (视频号) is Tencent's short-form video platform — the equivalent of a Chinese Instagram Reels or TikTok, but integrated directly into WeChat. For B2B brands, Channels content appears in the WeChat feed of followers and can be shared directly in chats. A well-produced Channels presence gives VENU+ a visual, dynamic way to explain what they do to prospects who prefer video over text.

• WeChat Channels account setup and configuration
• 3–5 short-form videos (60–120 seconds each) explaining VENU+'s core products and services
• Video topics: What is VENU+? | Smart Lockers in Action | ScooterPals Guest Experience | Photo Capture Technology | IAAPA Hong Kong Preview
• Professional text overlays and captions in Chinese
• Cross-linked to the WeChat Official Account for seamless discovery
• Optimized for mobile-first viewing

03

Paid Media · May 20 – June 20

WeChat Ad Campaign — ¥100,000 Budget

The ¥100,000 ad budget is split into two phases: pre-expo lead generation and live-expo booth amplification. The goal before the show is to build awareness and capture lead forms from decision-makers in the theme park and hospitality sector. During the show, ads shift to driving foot traffic to the VENU+ booth and prompting meeting requests.

• Pre-Expo (May 20 – June 8): WeChat Moments Ads + Article Banner Ads — Build brand awareness, grow account followers, capture lead forms from targeted B2B audiences
• Live-Expo (June 9–12): WeChat Moments Ads + Search Ads — Drive booth traffic, promote QR code engagement, prompt meeting requests with Pontus
• Audience targeting: theme park operators, hospitality procurement, municipal government, attractions industry executives
• Ad creative: bilingual (Chinese primary), professionally designed, consistent with brand voice
• Weekly performance updates + final campaign report with full metrics
• GAB China campaign management fee: ¥15,000 (included in Phase 1 quotation)

04

Beyond the QR Code

Digital Exhibition Engagement Strategy

A QR code on a banner is the floor, not the ceiling. GAB China recommends a layered digital engagement strategy that gives prospects a reason to interact, a reason to stay, and a reason to follow up. The goal is to turn booth visitors into qualified leads with a digital trail — not just business cards.

• Interactive WeChat Mini Program: A mobile-optimized product showcase that visitors launch by scanning the booth QR code — browse all five business lines, watch product videos, and submit a contact form directly to Pontus's WeCom
• Lead Magnet Content: A downloadable Chinese-language 'China Market Opportunity Report' or product guide, gated behind a WeChat follow — every download is a new follower and a qualified lead
• Gamified Engagement: A digital 'stamp card' or lucky draw mechanic via WeChat — visitors complete a short product quiz or watch a Channels video to enter a prize draw, capturing contact information in the process
• Live Posting During the Show: GAB China's team publishes real-time WeChat and Channels content from the booth — product demos, meeting highlights, show floor moments — to amplify reach to followers who are not physically present
• Post-Show Follow-Up Sequence: A structured 3-message WeChat follow-up sequence sent to all leads captured during the show, within 48 hours of the event closing

01

Competitor & Audience Analysis

Analyze competitor brands' digital presence and identify target audience behaviors, demographics, and preferred content formats within the attractions and theme park industry.

02

Promotion Planning

Develop a comprehensive plan for ad format selection, creative asset development, and landing page optimization aligned with VENU+'s five business lines.

03

Campaign Execution

Configure campaign units including keyword bidding (for Search Ads), ad scheduling, and geographical targeting — with emphasis on mainland China and Hong Kong during the expo window.

04

Performance Tracking & Optimization

Daily monitoring and optimization of ad performance. Weekly updates to VENU+. Monthly report with full performance breakdown including followers, impressions, article reads, leads, and cost per lead.

New Followers

Account growth

Impressions

Reach & awareness

Article Reads

Content engagement

Lead Forms

Contact submissions

Cost Per Lead

CPL tracking

May 8

WeChat strategy brief (name, frequency, 8 topics)

GAB China

May 13

SOW confirmation deadline to protect May 20 launch

VENU+

May 15

WeChat Subscription Account registration complete

GAB China

May 20

PDF brochures — first batch delivery

GAB China

May 20

WeChat Ads campaign launch

GAB China

May 28

Article 1 published — Company overview

GAB China

June 2

Press release distributed to trade media

GAB China

June 5

Article 2 published — IAAPA announcement

GAB China

June 9

B2B Website fully live in Chinese

GAB China

June 9–12

IAAPA Hong Kong Expo

VENU+ + GAB China

June 9–12

WeChat Ads live-expo amplification

GAB China

June 13–30

Post-expo content sprint (4 articles)

GAB China

June 20

WeChat Ads campaign close + final report

GAB China

July 1

Phase 2 monthly retainer begins

GAB China

01

American-Owned, China-Based

We are not a Chinese agency trying to serve international clients, nor a Western agency outsourcing to China. We are an American-led team operating on the ground in Shanghai — which means we understand both sides of the table.

02

Transcreation, Not Translation

We never translate. We write original Chinese copy grounded in Chinese business culture, structured for Chinese reading conventions, and calibrated for your specific audiences: commercial operators, government entities, and trade media.

03

Theme Park & Attractions Expertise

We have deep experience in the hospitality and attractions sector in Asia. We understand how procurement decisions are made in this industry and how to position VENU+ as the global authority it is.

04

Full-Service In-House Capability

Content, design, advertising, web, PR — all in-house. No subcontracting, no coordination lag. One team, one point of contact, one standard of quality.

Strategic Partnership

In addition to monthly operations, GAB China will conduct regular brainstorming and consulting sessions to evaluate performance and plan ahead — ensuring VENU+'s China marketing strategy evolves with the market.

Our clients stay with us for an average of 3+ years. We succeed when you do. That's why we approach every project as if your goals are our own.

01

Review and approve this proposal

02

Sign SOW for Phase 1 IAAPA Sprint services

03

Provide WeChat account access and product brochure files to GAB China

Gabby Gabriel, CEO

[email protected]

GAB China Inc. | 上海盖比商务咨询有限公司

Shanghai, China | +86 021-5278-7611